This means that companies that bid the most money on premium Adword keywords will appear on page-1 of search results. Sadly, the amount of money you can afford to bid on keywords determines whether you appear on the first page of search results or the hundredth page. It's horribly unfair to small businesses.
I’m not going to mislead you by promising that just because you have a website means people are going to discover it overnight. If your website doesn’t come up within the first ten pages of search results, then people normally don’t browse past the tenth page and therefore won’t find you unless you have very few competitors in the same niche, or you already have a large customer base.
But according to Forbes article... Small Businesses Can Compete With Big Brands On SEO.
If you don’t have a big budget for search engine marketing, then should you still invest in a website? ABSOLUTELY! Your website is your number one marketing asset. It gives you credibility. In fact, nearly 50% of people indicate a website’s design as the number one factor in deciding the credibility of a business, and 30% won’t consider a business without a website. In other words, not having a website makes potential customers trust you less.
The bottom line is, in order to compete with big companies, you’ll just need to work harder to market your website yourself via Facebook, Twitter, LinkedIn, news articles, and publications to entice people to visit your website. The more people that visit your website (aka website traffic), the higher it will rank in the search engines because its algorithms will deem your website as popular and relevant.
This is a great article to read for a better understanding of SEO: "The Beginner's Guide to SEO".
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